I use it as a shopping basket (to carry the things I've bought home). It's not like a typical shopping basket, it's cute, and it saves me the trouble of having to put the things I've bought into a bag, so it's really useful. So far, I haven't seen anyone else using it at the supermarket in my area, but if I did, I think I'd feel a sense of kinship with them, thinking “Oh, that's a Nitori product, isn't it? By the way, I also bought the L-size version, which I'm using as a laundry basket as intended. The M-size version is 499 yen, and the L-size version is 599 yen, so it's a great bargain. It's definitely worth the price.